Computer slavery; are we victims of our own high-technology?
Only a small percentage of my time is actually maintaining, cleaning & delivering bikes. The most common chores are inflating tyres, swapping pedals, adjusting rear derailleurs, cleaning chains, truing spokes, and preparing people’s toolkits before a ride.
You wouldn’t think this, but the overwhelming majority of my time is spent networking. Devising & publicising online marketing campaign strategies (especially during this low season). I also do all of the administration & financial work at the computer. Answering emails and keeping the books up to date. Its a full time job to maintain such a web presence. I’m wondering when I’ll be able to go for a bike ride… ![]()




