Creating an online business. The importance of networking.
The first step in creating my online business was to start with a good quality website. I improved the content by taking spectacular photos, providing free information, maps, bike routes, altitude profiles & even filming several good quality cycling videos.
Despite advertising all this with google adwords, posting countless links on cycling forums, and creating numerous in-links from cycling holiday directories, it still was not receiving many visitors (between 30-50 per day). Moreover, web visitors do not always equate to cutomers! So I paid for one magazine advertisement in cyclingweekly.co.uk which I turned out to be a complete waste of £100. 
Obviously, the only way to get any internet business to work is to increase web traffic. The first thing any online shop needs is a good website design, preferably with interesting content and something to sell. But www.Tenerife-Training.net was still not receiving the level of exposure required to generate sufficent income.
Clearly something was not working. The idea of selling any product is effective & appropriate marketing. If no one knows you exist, how can you suceed? I realised that my niche is incredibly small & it would be extemely difficult. I knew I needed to target hard-core cyclists, and cyclo-tourists who have the most probablity of hiring a bike when they come to train & tour this island. How could I reach them all?
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