Online marketing campaigns: aim for targeting or saturation point?
It’s been two weeks since I last wrote an article for “That’s business”, so I thought it was time to reflect upon this topic.
In mid 2007, I set myself the following simple goal: to quadruple the number of web visitors by the end of the year. The target was 200 daily web visits, which at the time seemed like an immense number. I’m pleased to report that visitor numbers are up again substantially in the last 2 months; there were 9271 visits in January 2008, and 10,550 visits in February! This result is actually almost double my anticipated aim, so I couldn’t be happier! There’s no secret or hard and fast rules to increasing web traffic, but it does require a serious, continuing effort to achieve these visitor numbers.
First and foremost, visitors don’t come from nowhere. They have to be attracted to something. Although I am not formally educated in this subject, I do have a few personal theories about how to improve exposure to my internet business. For one thing, social networking theory has helped me to understand complex interactions [Read more →]




